The 5 Most Iconic Jingles of All Time

Martin Backhausen

November 16, 2022

music mean

A jingle is a short melody used in advertising to help a product or service become more memorable to consumers. Jingles are often catchy and easy to remember, which is why they are so effective. Research has shown that jingles can increase brand recognition by up to 80%!

With that in mind, let’s look at five of the most iconic jingles of all time.

1. “I’d Like to Teach the World to Sing” (Coca-Cola)
This 1971 jingle was written by Bill Backer, an ad exec at Coca-Cola. The song’s original version featured images of people from all walks of life enjoying Coke products together. The song was so popular that it was covered by many artists, including The New Seekers and The Hillside Singers.

2. “Oh, I Wish I Were an Oscar Mayer Wiener” (Oscar Mayer)
This jingle was first introduced in 1963 and featured the now-iconic line, “My bologna has a first name. It’s O-S-C-A-R.” It was sung by then-nine-year-old Richard Thomas and became an instant classic. In 2010, the jingle was updated with new lyrics to appeal to modern audiences.

3. “Plop, plop, fizz, fizz, oh what a relief it is” (Alka Seltzer)
This jingle was introduced in 1972 and quickly became one of the most recognizable commercials. It has been parodied many times, but the original version is still the best.

4. “Lucky Charms” (Lucky Charms)
This cereal commercial debuted in 1964 and featured kids chasing a leprechaun who was trying to keep them from getting their hands on his Lucky Charms. The jingle is simple but catchy, and it helped Lucky Charms become one of the most popular cereals.

5. “Ba da ba ba ba” (GEICO)
This insurance company’s famous jingle was introduced in 2004 and has been used in various commercials. The original version featured the late comedian Phil Hartman singing about how much people could save by switching to GEICO. These days, you can hear various artists singing the jingle, including Jake Owen and Little Richard.

Jingles are an important part of advertising because they help products or services become more memorable to consumers. A good jingle can increase brand recognition by up to 80%. With that in mind, let’s look at five of the most iconic jingles of all time.